A swipe file that tags itself and shares as one link

Marketers consume more of their competitors’ output than anyone: landing pages, launch emails, ad creative, pricing experiments, LinkedIn posts that inexplicably worked. All of it is reference material — until you need it. The pricing page you screenshotted got redesigned before the teardown meeting. The subject line you meant to steal is in a newsletter you can’t find. The “inspiration” Slack channel is a landfill nobody searches. Curation without retrieval is just hoarding with extra steps.

Marqly turns that consumption into an asset. It’s an AI bookmark manager where competitor content and swipe material get saved in one click, tagged automatically, found by description, and shared with the team as a single link.

The swipe file, industrialized

A swipe file only compounds if adding to it costs nothing. With Marqly, the cost is one click from the toolbar — and AI auto-tagging handles the categorization that kills most swipe files (how auto-tagging works). Save the onboarding email, the paywall screen, the out-of-home photo essay; tags like “pricing,” “email,” and “launch” accrete on their own. The case against manual folder systems is made fully in how to organize bookmarks, and marketers are its strongest example: your material spans channels, and channel-based folders always end up fighting campaign-based ones.

The highlighter adds precision for copy specifically. When one headline or one CTA microcopy line is the reason you saved a page, highlight it and note why — “urgency without a countdown timer,” “objection handling in the subhead.” Highlights sync to your library and are searchable on their own, so your best-copy collection is a stream of exact lines, not a pile of full pages to re-skim.

Competitor pages have one more failure mode: they change. Save-as-PDF captures a page as a clean PDF matching the on-screen layout — lazy-loaded images included, processed locally in your browser — so the version of a rival’s pricing page you analyzed stays on record after they’ve A/B-tested it away.

Retrieval that keeps up with campaign season

The payoff moment comes at planning time: “what was that B2B campaign built entirely around a calculator?” Marqly’s semantic search answers questions phrased exactly like that, matching meaning across titles, page content, highlights, and video transcripts rather than keywords. The competitor comparison you half-remember from Q1 comes back in seconds; technique examples are in the wider roundup of the best AI bookmark managers of 2026.

The side-panel library keeps research inside the flow of browsing — while you’re on a competitor’s site, you can check what you’ve already captured from them without opening another tab. AI summaries compress the industry-reading treadmill — save the week’s think pieces, skim the summaries, deep-read the two that matter. And on Pro, chat with your saves works like a strategist with perfect recall of your research: “what have I saved about pricing page psychology?” gets an answer sourced from your own library.

Curate once, share as a page

Boards are where personal curation becomes team value. Group links and highlights into “Competitor launches — Q3,” “Onboarding flows we admire,” or “Brand voice references,” then share the board as a public page — anyone with the link can view it, no signup required. That single URL replaces the paste-storm of links in Slack, and it stays current as you keep saving to the board. It’s view-only sharing rather than a collaborative workspace, which for most curation use cases — briefing an agency, arming a new hire, circulating a monthly roundup — is exactly enough.

Video research fits the same pipeline. Competitor product demos, conference talks, and creator reviews on YouTube get Marqly’s AI card: streaming summary, key sections, and a playback-synced transcript with one-click copy, with the transcript attached when you bookmark the video. Pulling the exact claim a competitor’s CEO made in a launch video takes a search, not a rewatch — the full method is in summarize YouTube videos with AI.

Getting started

1. Install the extension for Chrome, Edge, Firefox, or Safari — the Chrome listing sits at 4.8 stars — and create a free account at app.marqly.com; no card required.
2. Import the material you’ve been stockpiling. Browser bookmark HTML exports, Pocket archives, and Raindrop.io collections all import directly, including that 400-link “inspo” folder.
3. Let AI tag the lot. Auto-tagging processes the import and every save thereafter, so the swipe file arrives organized and stays that way through launch weeks.

Where Marqly stops: it isn’t a team collaboration platform — no shared editing, no multi-user workspaces, and no public API to wire into your martech stack. There’s no Android app (the web app covers Android browsers) and no offline mode. What it does own is the individual marketer’s curation loop — capture at scroll speed, organization for free, and a shareable output the whole team can actually use.